Who writes this stuff?

Matthew Bietz —  June 25, 2007 — Leave a comment

I often find myself wondering about/pitying the poor English majors who find themselves paying the bills by writing descriptions for chain restaurant drink menus (or similar ad copy). Today’s example (from a tv ad for the ClearBlue Easy pregnancy test): “Without a doubt, it is the most sophisticated piece of technology you will ever pee on.”

Matthew Bietz


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